SAMANTHA PENNINGTON
Founder of Indigo Collective
Hair Extensions Specialist
Grey Coverage and Hair Color Expert
Level 4 Stylist
I originally became a hairstylist because I wanted a career doing something fun. That reason quickly became something so much more. I realized the beauty industry allowed me to serve, love and build other women's confidence. It is so rewarding when a guest leaves the salon feeling more beautiful than when she came in.
In 2018 I opened Indigo Collective to focus on three main goals: elevating the salon experience for our guests, running a company committed to eco conscious choices, and creating a salon culture that fosters support, empowerment and community.
I absolutely love supporting my team and cheering them on as they build the career and life of their dreams. As our vision states...We are fulfilled by the lives we are able to touch by doing what we love.
On the weekends you'll find me working in my garden with my kids, watching a documentary with my husband or browsing through HomeGoods. I love to cook so If you have a favorite recipe, I'd love to try it out!
SERVICES
I’m returning to the heart of what started it all.
As I step into this new chapter, I’m filled with gratitude and genuine excitement to be opening up days behind the chair again—welcoming back loyal guests and making room for new ones too starting in August.
My passion has always lived here—in the hair, the people, and the connection. For a while, I tried to fit into the mold of the salon owner who “should” step away from the chair. But if I’m being honest, it never fully felt right or fulfilling.
I understand the value of working on the business instead of in it—but I just love this part too much to let it go completely. And after some honest reflection the past few months, I realized that I miss being behind the chair so much and taking care of those who I’m honored to serve.
There’s something beautiful about caring for people in this space. The conversations, the creativity, the trust, the transformation—it means more to me than I can put into words.
To every guest who has sat in my chair—past, present, or yet to come—thank you. You’re the reason this part of my work feels so meaningful. If you know someone who’s looking for a stylist who genuinely loves what they do, I’d be honored to be considered.
And most importantly—thank you. You’re the part of this journey I just can’t walk away from. This industry truly holds my heart.
With gratitude,
Samantha
COLOR EXPERIENCE
ROOT TOUCH UP $90
A targeted color application that addresses regrowth, seamlessly blending gray or refreshing your natural shade. This service ensures your roots match the rest of your hair perfectly, maintaining a smooth, cohesive look. Ideal for keeping your color polished, it leaves your hair looking healthy, balanced, and effortlessly maintained.
ALL OVER COLOR $148
A complete color service from roots to ends designed to cover or blend gray while enhancing your natural shade. This service can also transform your hair by shifting it to a new tone that complements your skin tone and personal style. The result is vibrant, even, and richly dimensional color that feels refreshed, polished, and full of life.
THE ENHANCER $58
A finishing color treatment that adds shine, perfects tone, and enhances the overall vibrancy of your hair. Often referred to as a glaze, toner, or gloss, this service smooths and refines the hair’s surface while illuminating your color. The result is a radiant, polished finish that enhances depth and richness, giving your hair a healthy, salon-fresh glow.
COLOR CORRECTION $145 per hour
Can only be reserved after a complimentary Consultation.
In the 15 complementary session, we’ll review your hair’s current condition, discuss your color concerns, and develop a customized plan to achieve the results you’re looking for. Color correction appointments are scheduled after the consultation, once timing and pricing are determined.
*Please note: multiple sessions may be required to reach your desired outcome.*
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BLONDING EXPERIENCE
FULL HIGHLIGHTS $196
A comprehensive highlighting service that brightens your entire head, including hairline, back, front, sides, and top. Using expertly placed foils, your Hair Artist will select the best technique to achieve your desired level of brightness and dimension while complementing your natural hair color.
The result is a vibrant, multidimensional look that enhances your features and adds depth and movement to your hair.
PARTIAL HIGHLIGHTS $147
A focused highlighting service that targets the hairline, part-line, and top of the head while maintaining the depth of your natural color underneath. Using carefully placed foils, your Hair Artist will choose the technique that best enhances your hair goals, adding brightness and dimension where it’s needed most for a subtle, natural, and beautifully blended effect.
THE BRIGHTEN $90
A precise highlighting service designed to add pops of color or dimension around your face. Your Hair Artist will focus on the hairline and part-line, enhancing your features while preserving the natural depth of your hair. This service is often paired with a Root Touch-Up to create a bright, polished, and seamlessly blended look.
THE ENHANCER $58
A finishing color treatment that adds shine, perfects tone, and enhances the overall vibrancy of your hair. Often referred to as a glaze, toner, or gloss, this service smooths and refines the hair’s surface while illuminating your color. The result is a radiant, polished finish that enhances depth and richness, giving your hair a healthy, salon-fresh glow
THE BASE PERFECTOR $25 upgrade
The perfect touch to soften and adds a youthful look around your hairline and roots after a highlighting service. Sometimes referred to as a root smudge or root tap.
BABYLIGHTS $50 upgrade
Babylights are very delicate highlights created using a very fine color technique to mimic that blonde hue achieved if your hair is naturally lightened in the sun. A great addition to a highlighting service for a more natural looking blonde.
TEASYLIGHTS $50 upgrade
A hybrid of traditional highlights and balayage, this technique involves teasing the hair before sweeping on lightener for a natural blend. Perfect for re-brightening the ends of blonde hair during a highlighting service.
FULL HIGH/LOWLIGHTS $216
A multidimensional coloring service that combines highlights and lowlights to add both brightness and depth throughout your hair. Your Hair Artist will work across the hairline, back, front, sides, and top, carefully placing each color to create a rich, dimensional effect that enhances your natural shade and adds movement and texture
PARTIAL HIGH/LOWLIGHTS $162
A targeted high/lowlight service that combines highlights and lowlights to create dimension and subtle brightness. Focusing on the hairline, part-line, and top of the head while preserving the depth of your natural color underneath, your Hair Artist will strategically place each color for a naturally blended, face-framing effect that enhances your features
FULL BALAYAGE $270
A hand-painted coloring technique that creates a soft, sun-kissed effect with natural, multidimensional depth and movement. Unlike traditional highlights, balayage is applied freehand for seamless, gradual color transitions that mimic natural lightening. Your Hair Artist will paint sections throughout the hair to enhance dimension and flow, and this service includes The Enhancer to add shine, perfect tone, and deliver a luminous, polished finish.
PARTIAL BALAYAGE $220
A hand-painted technique focused on the hairline, part-line, and top sections of the head to create subtle, face-framing brightness. Balayage gives a softer, more natural effect than traditional foiled highlights, blending seamlessly into your natural hair while adding dimension and a sun-kissed glow. This service includes The Enhancer, which adds shine, refines tone, and enhances the overall finish for a soft, luminous look.
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DESIGN EXPIERIENCE
MAINTENANCE HAIRCUT $87
45-minute experience. Your hair falls between your ears and upper back, and you like to maintain your style every 6 to 10 weeks. This is the service most chosen by our haircut guests.
TRANSFORMATION HAIRCUT $116
1-hour experience. Looking to go from long to short? Does your hair live below mid-back? Have a ton of hair and need extra time with your hair artist?
Like to maintain your style every 12+ weeks? This choice is for you
SIGNATURE SHORT HAIRCUT $58
30-minute experience. A short, super-short, or buzz cut done with clippers and scissors.
For our guests whose hair falls above the ears.
BANG TRIM/RESHAPING
A quick 15-minute service designed to refresh and shape your bangs. Complimentary for all current Indigo Collective guests, this trim keeps your style looking sharp and polished between appointments
CLASSIC BLOWOUT $52
A 30-minute pampering experience that begins with a relaxing shampoo and soothing head massage at our shampoo lounge, followed by a perfectly styled finish. Ideal for finishing off your color service or simply enjoying a moment of self-care.
*For longer or thicker hair, or for a polished look for weddings, events, or special occasions, we recommend our Luxury Blowout service, which provides extra time for detailed styling.*
LUXURY BLOWOUT AND STYLE $67
A 45-minute pampering experience that begins with a soothing shampoo and relaxing head massage at our shampoo lounge, followed by a beautifully styled, long-lasting finish. Choose from sleek and smooth, soft beach waves, or full-bodied glamorous curls. Ideal for guests with longer or thicker hair, or for weddings, events, and special occasions, as this service provides extra time for meticulous styling and a refined, polished result
SIGNATURE UPDO $120
Perfect for weddings, special events, or any occasion where you want a lasting, polished style. Choose from full updos, half-up/half-down looks, or intricate braided styles. Sit back and relax as our Hair Artists create a customized look designed to stay flawless throughout your event.
*Inspiration photos are always appreciated!*
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TEXTURE AND DETAILS
Deep Conditioning Express Mask $22
A customized treatment tailored to your hair’s unique needs. Your Hair Artist will select the perfect mask to nourish, repair, and hydrate, enhancing shine, softness, and manageability. Ideal as an add-on to any haircut, color, or styling service, this treatment leaves hair feeling revitalized, healthy, and beautifully smooth from root to tip.
Botanical Repair Hair Facial $35
A deeply reparative treatment that strengthens hair up to five times, rebuilds bonds, and restores integrity to all three layers of the hair. Enjoy a steamed towel wrap, warming eye pillow, and relaxing head massage at our shampoo lounge for the ultimate rejuvenating experience. The perfect add-on to enhance any lightening service.
Scalp Solutions Scalp Treatment $35
A rejuvenating facial for the scalp that deeply cleanses, exfoliates, and restores balance. Perfect for guests experiencing dryness, excess oil, or dandruff, this luxurious treatment stimulates circulation and revitalizes the scalp for healthier hair growth.
*Not recommended with color or lightening services.*
Keratin Treatment $345
A long-lasting smoothing treatment that transforms frizz into silky, shiny, and more manageable hair. Perfect for all hair types seeking smoother texture and effortless styling, this 2.5 hour service deeply nourishes while cutting blow-dry time in half. With proper care, results last up to 5 months for a sleek, polished, humidity-resistant finish.
Keratin Express Treatment $150
A smoothing 1.5 hour treatment designed to eliminate frizz, add shine, and reduce blow-dry time for effortlessly manageable hair. Perfect for guests looking for quick, beautiful results, this express service leaves hair soft, silky, and humidity-resistant. With proper care, results last up to 6–8 weeks, making it an ideal refresh between full keratin treatments.
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HAIR EXTENSION EXPERIENCE
Not only will you have the most lightweight and comfortable hair you've had, no one will actually
believe you have hair extensions until you show them.
Methods used create less damage, hides better in the hair and won't slip out when properly maintained.
All hair can be custom colored and cut to blend perfectly with your natural hair.
A virtual or in salon consultation and deposit is required to book your initial install appointment. During your complimentary consultation Samantha will go over their recommendations on which application is right for your hair and lifestyle ,as well as maintenance, color options available, investment and how long you should expect to be in the salon during your experience.
Keratin Bonded Extensions
Keratin bonded hair extensions — also called K-tip extensions — are a semi-permanent hair extension method where small sections of extension hair are attached to your natural hair using a keratin tip (a small, clear bond made from the same protein your hair is made of) and move with your natural like.
Best for guests who want to go longer in between maintenance appointments, who lead active lifestyles, desire length and/or volume, or would like to fill in finer areas (like the sides of the head)
Hand Tied Hair Extensions
One of the benefits of choosing hand-tied extensions over another methods is that, when installed, your stylist won’t need assistance from glue or heat to keep them in place. Not only does this allow the hair to move naturally with your head, but it also helps protect your natural hair from damage.
Multiple methods offered for complete customization and comfort.
Best for guests with shoulder length hair who desire length and/or volume
RECENT ACCOMPLISHMENTS
